Design · Campaign · Photography · 2026
For the 2026/27 season, Fortuna Sittard and Robey launched their own training line — in dark green with light-green accents, the historical club crest front and centre, and a subtle nod to the flag pattern from the old logo. From the design details to the reveal on the training pitch, rounded out with a separate warm-up shirt.
Client
Robey × Fortuna Sittard
Disciplines
Design · Campaign · Photography
Year
2026
01 — The brief
The challenge
Training kit is usually an afterthought — worn to the warm-up and forgotten. How do you launch a line that blends past and present and people actually want to wear?
Our approach
We treated it like a fashion drop: a considered launch design that brings back the historical crest, and images that let the details of the kit carry the story.
In detail
- 01Dark green with light-green accents
- 02The historical club crest front and centre — earlier back on the third kit
- 03A subtle nod to the flag pattern from the old logo
- 04Revealed on the training pitch — 21 June 2026
- 05A separate warm-up shirt, first worn against FC RIA
02 — Visuals
03 — Process
Discover
We dig — interviews, audits, the market, the truth nobody says out loud. No brief survives without pressure.
Define
We turn insight into a single sharp idea. One line you could defend in a room full of skeptics.
Design
We build the system, the film, the interface — every pixel earning its place, nothing decorative.
Deploy
We launch, measure and refine. The work goes live, and then we make it work harder.
04 — Outcome
Full campaign
Training line
Fortuna Sittard
What we did
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